Videos in eLearning

Learning Benefits of Video in Education

  • supports multi-modal learning
  • appeals to visual learners
  • helps students understand complex information
  • aids in knowledge retention
  • develops digital literacy by requiring interaction with technology and devices

Practical Benefits

  • Recorded content can be made available for a longer period of time
  • Modules can be made available at any time (rather than for just one class or term)
  • Allows for “Flipped Classroom” – lectures can be given as homework, then classroom time can be used for questions and discussion
  • Broaden audience – content can be made available to a wider audience (or even the general public)

Creating Effective Educational Videos

Three elements for video design and implementation as stated in Creating Effective Educational Videos (Vanderbilt University):

  • Cognitive Load (and saving information to long-term memory)
  • Active Learning
  • Engagement/Affective Domain

Cognitive Load

  • Signal important information by highlighting concepts using text or symbols
  • Segment information into smaller pieces, and give users control over the flow of information
  • Weed out extraneous information that doesn’t contribute to the learning goal
  • Match Modality by using dual and complementary information channels (audio and visual) to convey information (e.g., no talking-head only, or no visual-only).

Active Learning

  • Use guiding questions
  • Use interactive features that give students control
  • Integrate questions into the video

Student Engagement

  • Keep it short (no videos longer than 6 minutes)
  • Use conversational style
  • Speak relatively quickly, and with enthusiasm

“What Makes an Online Instructional Video Compelling?”
“Why Videos are Important in Education”
“Creating Effective Educational Videos”