This baccalaureate program delivered through Distance Education has been established as a transfer program for students who have completed the first two years of coursework (freshman and sophomore) in-person or online at UH West Oʻahu, from a community college in the UH system or from an accredited institution outside of the UH System.

The study of Marketing involves analyzing processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large. Marketing students learn to evaluate and develop advertising, public relations, and direct mail campaigns as well as examine the science of consumer behavior and business in the context of promotion and publicity. Students pursuing a concentration in Marketing will be exposed to an interdisciplinary business curriculum including finance, economics, information systems, accounting and management.